Social Media campaigns

Campaign: National Recognition Days

This campaign consisted of social media posts throughout the school year that connected various national observance days with programs/majors that the college offers.

For example, National Tooth Fairy Day was used to promote the Dental Assistant program at the college; International Chocolate Day was used to promote the Culinary program.

For this campaign, I pitched the idea to the team, researched the observance days, connected the days to the programs/majors, created the graphics and wrote the posts for three different social media channels.

OUTCOMES:

Increase visibility of programs/majors; faculty and alumni recognized themselves in the photos and tagged themselves/commented; Trustees shared content with their social networks.

Campaign: "42 Ways"

This campaign consisted of social media posts throughout the school year that highlighted 42 different programs at the College where a student could earn credentials in less than two years.

This project was originally a booklet. I pitched the idea to the team that this should be a social media campaign also, then created the graphics (to be consistent with the booklet) and wrote the posts for three different social media channels.

OUTCOME:

Increased visibility of programs/majors, increased enrollment.

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